TRue CRusing...for most of the ppl this gives the flashes of driving on lonley roads on Royal Enfield bikes. There isnt any better crusier available in india Take it for granted, Eicher motors sales figures have tripped in the last five years.Till now RE has sold only 5 lakh motorcycles(since 1954). 2010 has been the best year till now with sales figures of 43000. but these figures no where represent the actual crusing talent of india.. RE belongs to the 0.7% of the biker's community but that's not even the ounce in the "pound of flesh" market.
The brand value is legendary but Eicher motors dont want to be the mass market players, as because of the few simple facts ..
1. There is no marketing at all be it Television , internet, print media any of it.
2. The waiting period of latest model Royal Enfield Classic is 6 months.
the total sales of bikes is 7 million(India) ,
surely we need some crusier bikes in the bikes in the range of 1-3 lakhs, young indians have developed good purchasing power,but there is void in the high capacity bike segment.
Also we have very little on the technical know how stuff.
we dont have the manufacturing ability of V-twin engines, almost all the v-twin engined bikes are priced around $6000 but custom duties make them 100-120% more costlier , so we have enough room for developing the bikes.
Hope that we have some one developing the bikes in these segments.
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- abhinav
- I am freelancer by nature, and believe in 'variety is the spice of life'. I am associated with the industry for 10 years. Having worked extensively in development of wireless domain. Contributed and learned extensively and followed Software Life cycle of telecom products in UMTS,HSDPA, HSUPA, LTE, LTE-Advance. core Networks. I have done development for successful products in cisco, Aricent, Radisys.Developed intellectual Property (IPR) for each of these organizations. I have been involved with the 3GPP(3rd Generation Patership Project) for LIPA design and writing the specifications. Conceptualised various products like car-wifi system. small area wifi design and architecture. Designed propriety algorithms for highly-efficient battery utilization. This space is to impart the guidance & knowledge to the people in a way that I once looked for!!.We come to the corporate world with big hopes and dreams. In order to materialize these dreams we need to do the right set of knowledge. A way to think & analyse the problem, through this training we are not just trying to impart the technical knowledge but to provide the right-way to attack the problem.
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